Sunday, May 13, 2007

Age of luxury ... "age of irrationality"

In a recent interview with the Financial Times, Francois- Henri Pinault, (May 5- May 6, 2007) owner of Yves Saint Laurent and Gucci, the luxury trademarks, believed that ”(t)here are more rich people in the world, in many different areas, so the business is much less cyclical than it was 10 years ago. I believe the market could more than double. We are entering what I think is an age of irrationality and return to fantasy - and luxury is a part of that. We are at the beginning of a social trend, change in values that could go on for years - the age of rationalisation, after all, lasted for more than a century."

Mr. Pinault therefore believes that this golden-age of fantasy may go on for another few decades. We suppose if he's correct that we have entered the age of irrationality, then his statement above must also be considered irrational!

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